to success. But how do you create a strategy that brings real results, rather than just campaigns that pass without impact? In this article, we will outline the key steps to building an effective marketing strategy that will lead your business to success.
What is a marketing strategy?
A marketing strategy is a comprehensive action plan aimed at defining how a business reaches potential customers and maintains relationships with existing ones. The strategy focuses on understanding the audience, identifying their needs, and offering solutions that will make them choose your product or service over competitors.
A successful marketing strategy must be clear, measurable, and adaptable to the changing needs of the business and customers.
Step 1: Understand the target audience
To create an effective strategy, you need to start by understanding your target audience:
Who are your customers? Try to understand their age, location, hobbies, and consumer preferences.
What problems are they trying to solve? A good product or service answers a clear need.
Where are they located? On social media? At physical events? In mailing lists?
What beliefs need to be changed in them? So they will purchase your product/service.
What are their purchasing barriers? What will stop them from closing the deal?
What psychological process do they need to go through to understand that you are the best choice?
Building a customer profile (Persona) helps focus the messages and approach the audience more accurately.
Step 2: Define clear goals
A marketing strategy without goals is like a map without a destination. The goals should be clear, measurable, and realistic. For example:
Increase sales: “Increase online store sales by 20% within three months.”
Brand exposure: “Achieve 50,000 views in a campaign within two months.”
Improve customer engagement: “Increase the newsletter open rate to 30%.”
We often build this according to quantitative goals and brand image goals.
Step 3: Choose the right channels
To reach your target audience, you must choose the channels where they are located. Common channels include:
Social media: Facebook, Instagram, LinkedIn, TikTok.
Native campaigns: Taboola, Outbrain.
Google campaigns: Paid ads, SEO.
Email marketing: Sending personalized newsletters.
Organic marketing content: Blogs, videos, and podcasts.
The choice of channels should be based on where your audience spends their time, not just the latest trends in the market.
Step 4: Create focused messages
Your message is what sets you apart from competitors. Effective messages should be:
Focused: Addressing a clear customer need.
Persuasive: Showing how your product or service solves the customer’s problem.
Emotional: Creating a personal connection with the customer.
USP (Unique Selling Proposition): Emphasizing why your product/service is superior to competitors and how it will impact the customer.
For example, instead of writing “Our product is high quality” or “Our product will save you time and improve your daily life,” we would write “Our product will get you to point B in something big/small,” for example: A toothpaste that will whiten your teeth within 20 days at the best price.
Step 5: Measurement and continuous improvement
An effective marketing strategy is dynamic. It is important to measure performance and make improvements accordingly:
Data for analysis: How many leads were generated? How many purchases were made? What is the conversion cost?
Using advanced tools: Google Analytics, CRM systems, and BI tools.
Ongoing improvements: If a campaign isn’t working, try changing the message, channel, or tactic.
How can I, Omri Naor, help you?
With extensive experience in marketing management for companies, I specialize in creating marketing strategies that deliver measurable results. I work with CEOs to understand their companies’ needs, define precise goals, and build an action plan to execute and achieve the set goals and targets!
The services I offer include:
Building a customized strategic plan.
Managing advertising campaigns or managing the agency/campaigner to achieve results.
Ongoing tracking and performance improvement.
Creating or managing content that is targeted and customized for the audience.
In summary
A proper marketing strategy is the key to business success. By setting clear goals, understanding the audience, choosing the right channels, and continuous improvement, you can lead your business to real growth. I invite you to contact me and start working on your marketing strategy.
